The word on the streets is that Fireboy is going to leave his label, YBNL sooner rather than later.
There are rumors that the “Peru” singer could exit YBNL as soon as his third studio album is on the market. And, while it is just a rumor, for now, what would a YBNL without Fireboy look like? That’s been the question on everybody’s minds for months now.
Well, the thing is, before Fireboy, YBNL wasn’t built around a single artist. Olamide had a lot of artists on board and at the time, he was comfortable with having the label run like a family. He even created a “YBNL Mafia Family” brand to promote that idea. But that didn’t work out. Fortunately or unfortunately, depending on how you look at it.
After it became clear Fireboy was the artist he wanted to push, he kinda offloaded everyone else and he focused on making his own music and pushing Fireboy DML’s. That focus paid off.
In 2019, Fireboy released an electric debut and quickly became the toast of the town and that was it. 2020 came and he followed up with “Apollo,” and Olamide did “Carpe Diem” and everything’s going smooth. But it can’t be that way forever.
When Fireboy leaves—and he will, Olamide will have to market someone knew. He has already reached his own peak, so that’s out of the question.
That’s Where Asake Comes In
While it took a long time to get a suitable replacement for Lil Kesh and Adekunle Gold after they left in 2016, it looks like YBNL isn’t going to have that problem this time around.
Already, the new artist, Asake is beginning to set records and it’s looking like he might be destined for even greater things than what Fireboy was able to accomplish at YBNL.
He has released one EP, from which came two hit singles (“Omo Ope,” “Sungba”), and a remix to “Sungba” which is also a hit in its own right. All of those three songs have hit number one in Nigeria. And that says something, not just about his talent but about his commercial viability.
Now, yesterday, his single with DJ Spinall, “Palazzo” released last Friday finally reached Number one on Nigeria Apple Music, a big feat considering he released it at the same time as Burna Boy, Davido, Zinoleesky, and more. That’s a fourth straight number one for the boy within a space of four months!
That is to say, if he drops two new singles, he’ll instantly have two new hits. Asake is the new definition of “every single was a hit.”
When Fireboy exits the label, there’s no doubt that YBNL will be in good hands with Olamide and Asake. The only question is if he has what it takes to be even bigger than Fireboy.
What do you think?